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Strategic Management, by John Pearce, Richard Robinson
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Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout Strategic Management, 12e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 12th edition offers 30 cases with a mixture of small and large firms; start-ups and industry leaders; global and domestically focused companies; and service, retail, manufacturing, technology, and diversified activities. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.
- Sales Rank: #420317 in Books
- Published on: 2010-01-12
- Original language: English
- Number of items: 1
- Dimensions: 10.30" h x 1.60" w x 8.10" l, 3.80 pounds
- Binding: Hardcover
- 512 pages
About the Author
John Pearce (Wayne, PA) teaches at Villanova University.
Richard Robinson (Columbia, SC) is a member of the faculty at the University of South Carolina.
Most helpful customer reviews
23 of 25 people found the following review helpful.
Dont waste your money and buy the previous edition
By Textbookwork
Well what can I say? I paid a ridiculous amount of extra money to get the latest edition of this textbook, thanks to the greed and lack of ethics of publishers.
The content of this textbook and the previous edition is 99% the same! What changes? Well what changes are simply the cases featured in the book that are provided by Newsweek. But guess what guys? Those cases are online on the Newsweek website! you just google the name of the case and you will find them online for free!
Plus what made me mad is that even those cases are outdated and the strategies of the companies have changed. There are case from 2007 and 2009.. there is one from Microsoft and the guy hired was already kicked out and works for Nokia, there is another about Mozilla vs Internet Explorer that doesn't acknowledge the changes in the Internet Explorer software.. I guess you could say the technology changes fast but you could have checked and not include a case from 2009 and outdated information!
The book itself is good cover the major strategic concepts, I liked it but don't waste your money and buy the older edition!
Happy studying!
1 of 1 people found the following review helpful.
Strategic Management
By Jmoyerak
This text was required for my final Master's level class, so I had no choice in buying it. With that being said, it presented great up-to-date company examples within in each chapter. This text pulled together information from many other classes, and integrated them into usable methods for any size organization. Also noteworthy, is that globalization is addressed constantly. The glossary was low to moderate, and there was an abundance of case studies.
1 of 1 people found the following review helpful.
Absolute Must Have!
By Bob
This textbook is an absolute must have for any professional in the business world! Textbook goes into intricate detail on the parts of a strategic plan and breaks down the strategic planning process into actionable parts.
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