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Are you a food producer entrepreneur? Then this book is for you! How did the founders of innocent drinks, G’NOSH and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over more established brands? Tessa Stuart knows how, because she helped them do it. In this practical, inspirational book, she draws on her 15 years in the food industry to reveal a tried and tested set of principles for getting you from idea, to a product on the shelf, and to being THE next household name. “Got a great food or drink product that no one knows about? Need to grow sales? This book will show you how to ROCK your pack’s on-shelf impact, to give your business the very best chance of being seen, heard, noticed and bought.” Charlotte Knight, founder and owner of G’NOSH Dips

• Sales Rank: #1105661 in Books
• Published on: 2013-04-08
• Original language: English
• Number of items: 1
• Dimensions: 8.00" h x .29" w x 5.00" l, .29 pounds
• Binding: Paperback
• 114 pages

About the Author
Tessa Stuart has worked with innocent drinks and many other young dynamic UK food companies to get them noticed and loved on shelf, bought and bought again. She genuinely likes wrapping up in her duvet coat and hanging out in the supermarket chilled aisle talking to shoppers about packaging and brands and choices. Find out more about Tessa, her food clients and her affordable consulting by the hour at www.tessastuart.co.uk

Most helpful customer reviews

0 of 0 people found the following review helpful.
Must-have for any food producer.
By Swati Biwal
This is a must-have book for any food producer. I bought this book during the 'branding' stages of my company. Having no experience or close network in the food industry, this book was my one point source of all the information needed for branding - from look of the brand, to describing your 'why', to loads of practical tips to consider in your packaging (listing both the dos and donts). The book is very easy to read and make notes and Tessa's experience in the food industry really reflects throughout the book.

0 of 0 people found the following review helpful.
Proven advice for food brands.
By Matthew T. Aaron
I read this book 3 months ago, and I still check my highlights from this book.

Tessa's approach is anthropological, meaning she prefers in-store observations to focus groups.

Her tips are very helpful for any Food Startup. A proven practitioner who has helped build large food brands in England, Tessa delivers the goods.

0 of 0 people found the following review helpful.
Not packed with helpful info
By Gene M.
I'm not a speed reader, but it took me half an hour to read this pamphlet. It's only "packed" with trite words and phrases that add nothing to help a food entrepreneur. There are better books that will explain, rather than toss out silly lines, such as "you only need as many customers as you can cope with."

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Karl leads a quiet life—quieter than he wants, especially since getting into a fight with one of the most powerful men in the city—but it could be worse. In a city where super heroes and villains can level a city block in a moment, it's a good day when nothing is destroyed, especially for the man who sells super hero insurance.

After yet another date stands him up, Karl heads home for another night spent reading with only his cats for company. But a strange sound at the bus stop leads him to a shocking discovery: Trick of the Light, a notorious villain in possession of an impossible power, and currently the intense focus of a man hunt by the Grand Order of Defenders.

But Karl has never had much respect for the Order and its arrogant, cavalier super heroes. Whatever the risks, he'd much rather spend the night helping a villain, especially since once Trick is well enough to move Karl will probably never see him again…

• Sales Rank: #147050 in eBooks
• Published on: 2016-01-10
• Released on: 2016-01-10
• Format: Kindle eBook

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3 of 3 people found the following review helpful.
A Villainous Love Story
By DiverseReader
Trick of the Light was a really great book to start off this series. I love the whole Anti Hero thing Megan Derr has going. How she explains the creation of them somewhat. How the heroes aren't really the heroes. Karl, an insurance salesman, finding his excitement when he rescues a super villain only to discover so much more about himself.
This isn't a long story. It's a novella for sure. But Megan is able to get so much in that you don't feel like you missed anything. I look forward to reading more of this series!

1 of 1 people found the following review helpful.
Mild Mannered Insurance Agent Meets Super Villan
By Daniel Bowen
Karl is an unassuming insurance salesman. He leads a simple life, has two cats and a watch collection. His is a family business, passed down from father to son and as a result has many devoted clients that Karl treats like family. He sees himself as plain, unremarkable, and happens to have a sweet tooth. His daily routine reminds me of an accountant. Everything is just so and done just right. He is fascinating to read about.

Trick is so good he's always disappearing on you. Those corner of the eye shots will get you every time! Little is said about Trick and that's okay. The mystery is part of his allure.

The city this story is set in is standard -- It's the super hero's battling it out that makes it unique. Who knows how society evolved to this point but I do know I'd never live there. I can't imagine being under the threat of losing your livelihood, your home, or your family. It takes the shootout of the wild west and multiplies it times 100. To think that Karl is so calm and he's always picking up the pieces. No wonder he loves sugary treats. I guess he knows business is always good.

While I enjoyed this story it was a bit disjointed. As a novella it couldn't delve into explanations and instead it jumped around. I don't know why people would live in this city in these conditions or why the law enforcement employs destructive super hero's. There's a monopoly going on and not enough page space to grasp. - Dan's Wife

2 of 2 people found the following review helpful.
Just amazing!
By Paula
I loved this book. And got a new favorite super villain! Incredible series with a new look into the superheroes world!

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[E506.Ebook] Free PDF Rethinking Ethnicity, by Richard P Jenkins

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'This book is a welcome and brilliantly crafted overview of this field. It represents a major advance in our understanding of how ethnicity works in specific social and cultural contexts. The second edition will be an invaluable resource for both students and researchers alike' - John Solomos, City University, London

The first edition of Rethinking Ethnicity quickly established itself as a popular text for students of ethnicity and ethnic relations. This fully revised and updated second edition adds new material on globalization and the recent debates about whether ethnicity matters and ethnic groups actually exist.

While ethnicity - as a social construct - is imagined, its effects are far from imaginary. Jenkins draws on specific examples to demonstrate the social mechanisms that construct ethnicity and the consequences for people's experience. Drawing upon rich case study material, the book discusses such issues as: the 'myth' of the plural society; postmodern notions of difference; the relationship between ethnicity, 'race' and nationalism; ideology; language; violence and religion; and the everyday construction of national identity. The result is a compact, refreshing and stimulating enquiry into an indispensable concept for making sense of the contemporary world.

• Sales Rank: #661063 in Books
• Brand: Brand: SAGE Publications Ltd
• Published on: 2008-02-01
• Released on: 2008-01-18
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x .49" w x 6.69" l, .86 pounds
• Binding: Paperback
• 224 pages

Features

• Used Book in Good Condition

About the Author
Richard Jenkins is Professor of Sociology at the University of Sheffield. His previous publications include: Racism and Recruitment (Cambridge University Press, 1986); Pierre Bourdieu (Routledge, 1992); and Social Identity (Routledge, 1996).

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Fine cloth copy in an equally fine dw. Particularly and surprisingly well-preserved; tight, bright, clean and especially sharp-cornered. ; 181 pages; Description: ix, 181 p. : ill. ; 24 cm. Subjects: Anzio Beachhead, 1944.

• Sales Rank: #1558538 in Books
• Brand: Brand: Elsevier-Dutton
• Published on: 1978
• Binding: Hardcover
• 181 pages

Features

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This biography of Charles Edwardsen, Jr. (Etok), an Eskimo radical, is the story of the struggle to protect Alaska Native land rights and way of life in the face of the relentless onslaught of Western culture.
Etok is a contradiction in terms -- wild-eyed and mystic, by turns incredibly rude and terribly vulnerable, but always politically astute. He is both a product of his own ancient culture and a prophet of our times. Etok is the only book which gives an account -- from the Alaska Native point-of-view -- of how Alaska Natives organized and fought to obtain the Alaska Native Claims Settlement Act. As such, it is a valuable part of Alaska history. It is a story that should make every Native American proud.

• Sales Rank: #621266 in Books
• Published on: 1974
• Number of items: 1
• Binding: Hardcover
• 269 pages

Review
…As the first account of the development of Eskimo Power and their vast land reclamation, Etok is a particularly important book. --Christian Science Monitor

…an important book for those concerned with the plight of the Indian and with the effects the Alaska pipeline will have on native cultures and lands. --Library Journal

About the Author
The author is a writer and scholar on the Washington scene. He served in the Johnson White House and as a Senate staffer. His previous books include: the just released, Nothing to Fear: FDR in Photographs (Vandamere Press, 2001); the internationally acclaimed Roosevelt biography, FDR's Splendid Deception, 3rd Edition (Vandamere Press, 1999); Black Bird Fly Away: Disabled in an Able-bodied World (Vandamere Press, 1998); By Trust Betrayed: Patients, Physicians, and the License to Kill in the Third Reich, 2nd Edition (Vandamere Press, 1995); and Advise and Obstruct: The Role of the United States Senate in Foreign Policy Decisions (Delacorte, 1969), a Pulitzer Prize Nominee. His articles have appeared in the New York Times, Washington Post, People, Mainstream, and many other publications. He is a highly regarded and popular speaker nationwide on both disability and presidential history. He is the father of the Architectural Barriers Act, and considered to be the grandfather of the Disability Rights Act. Gallagher contracted paralytic polio in 1952. He was rehabilitated at the Georgia Warm Springs Foundation. He is paraplegic, uses a wheelchair, and lives in Cabin John, Maryland. In 1995 he was awarded the prestigious Henry B. Betts award in recognition of his lifelong contributions to disability thought.

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7 of 7 people found the following review helpful.
An historical look back in the recent history of Alaska
By Stephen C. Hall
The author has captured the man who is Etok and at the same time given us a look into politics in early Alaska statehood. Etok's intensity of feelings for his people and his land was powerful and unharnessed. This is demonstrated well here. Also, we get a look into both congressional and presidential politics of this era. This book is more than about this one man.

3 of 3 people found the following review helpful.
Couldn't put it down...
By Inuuraq
Etok is my uncle. I knew it had a lot about Alaska Native land claims, but it was so much more. I learned more about my own family, more about Inupiaq culture, and of course, more about Native rights and the political resurgence of Alaska Natives. It was a really good book! I couldn't put it down.

I recommend it to anyone who's interested in Native Land Claims, or Native rights in general.

1 of 1 people found the following review helpful.
Excellent History
By Paul Barrow
I was a childhood friend of Charlie. We called him "Etook," not "Etok," if the spelling is any indication of pronunciation. It's a curious difference that makes me wonder about the real depth of the author in penetrating this man's story, but it's certainly accurate in respect to the living conditions and culture I knew as a young white boy, the son of a missionary, living in the village of Barrow.

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Etok: A story of Eskimo power, by Hugh Gregory Gallagher PDF
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[P216.Ebook] Free Ebook Don't Mean Nuthin': A Military Thriller, by Ron Lealos

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Don't Mean Nuthin': A Military Thriller, By Ron Lealos When composing can change your life, when creating can enrich you by providing much cash, why do not you try it? Are you still quite confused of where understanding? Do you still have no concept with exactly what you are going to write? Now, you will certainly need reading Don't Mean Nuthin': A Military Thriller, By Ron Lealos A good writer is a great visitor at once. You can define how you compose depending upon what books to check out. This Don't Mean Nuthin': A Military Thriller, By Ron Lealos could aid you to resolve the issue. It can be one of the right resources to establish your composing skill.

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An assassin enacts revenge in a country melting in napalm ooze and madness.

Frank Morgan, a young college grad raised on Army discipline, started his military career as a Phoenix Program assassin in Vietnam with nothing but faith, confidence, and belief in his country. In 1969, he boards the Freedom Bird and takes a seat next to a grizzled grunt. This is Morgan’s first hint of what may be coming his way—and what he, as a soldier, may become.

Throughout his tour, Morgan struggles with his belief in his missions, though he pushes on and does his job. With less than a month to go before he heads home, Morgan leads a squad of South Vietnamese special forces in a massacre and mistakenly kills a beautiful innocent woman, Liem, in an old French plantation outside C?n Tho.

The death of Liem haunts him and distracts him so that he barely survives an attempt on his own life—which he later learns was ordered by his CIA chief, a swashbuckling cowboy named Comer. This betrayal launches Morgan’s metamorphosis into an avenging assassin.

Don’t Mean Nuthin’ reveals a war-torn Vietnam through a Conradian journey by a man who seeks a higher moral ground and then struggles to redeem himself in a sea of carnage and despair.

Skyhorse Publishing, as well as our Arcade, Yucca, and Good Books imprints, are proud to publish a broad range of books for readers interested in fiction—novels, novellas, political and medical thrillers, comedy, satire, historical fiction, romance, erotic and love stories, mystery, classic literature, folklore and mythology, literary classics including Shakespeare, Dumas, Wilde, Cather, and much more. While not every title we publish becomes a New York Times bestseller or a national bestseller, we are committed to books on subjects that are sometimes overlooked and to authors whose work might not otherwise find a home.

• Published on: 2015-02-03
• Original language: English
• Number of items: 1
• Dimensions: 9.10" h x 1.10" w x 6.10" l, .0 pounds
• Binding: Hardcover
• 240 pages

Review
“Powerful . . . a gut-wrenchingly realistic portrayal of how violence, politics and corruption combine to destroy the souls of people and countries. A dark redemption tale, but not one for the faint of heart.” — Kirkus

“Ron Lealos’s Don’t Mean Nuthin’ is a visceral descent into war and a heart of darkness therein. But Frank Morgan tries to redeem himself from the horror that surrounds him. And survive!” —Stephen Templin, New York Times and international bestselling author of SEAL Team Six and Trident’s First Gleaming

“While reading, I actually felt like I was in Vietnam! It is a brilliant, compelling, yet very realistic military novel that I could not put down. Ron Lealos’s engrossing story provides a haunting tale of the South Vietnamese Special Forces, the CIA, the Phoenix Program and an intriguing assassination plot.” —Don Mann, CO3, USN, SEAL Team Six (Ret.), New York Times bestselling author of Inside SEAL Team Six

"Lealos gets the hierarchies, the ordnance, and the slang right. Vietnam veterans, retiring in numbers now and with time to read, will mostly like it." —Booklist

From the Author
Could be you're stuck in the events of the sixties like me and that prompted your stopping by. Or you're stuck in a Midwest snow storm  and want to sweat even if it comes through the pages of a book. Whatever, thanks and hello. My one published book, Don't Mean Nuthin' just  released December 12, 2008, is an attempt to capture the madness of a war despised at home by many and hated in-country by not a lot  fewer. My attempts at writing spring from days as a journalist, but more so because of the flowers I placed in policemen's rifle  barrels. I've tried to move on and failed miserably, continually teased back by dreams and memories. I hope you have enjoyed the journey  as much as I have.

About the Author
Ron Lealos graduated from Western Washington University and studied fiction under Tom Spanbauer for several years as part of the Dangerous Writing group in Portland, Oregon. In his nonwriting life, he has developed, manufactured, and marketed a rapid home test for the detection of HIV antibodies. He is also the author of Pashtun. He resides in Vancouver, Washington.

Most helpful customer reviews

12 of 13 people found the following review helpful.
It Meant Something To Me
By P. Meyer
Lealos is an author who can put the reader in the scene. In this case, the scene is a horrific, criminally-insane war that is run by corrupt officials and wastes millions of innocent lives. Told from the view-point of Frank Morgan, the story follows this assassin as he attempts to right at least one of the wrongs of which he knows he is guilty. The humidity, the heat, the stench, the red soil, the mud, the gore -- all are brilliantly described in this taut, fast-moving story.

24 of 30 people found the following review helpful.
A slam-bang page-turner, re-reviewed as promised.
By Mike
This is a fantastic, vivid, gut-wrenching work. As a veteran I loved the military side, and as a Vietnam junkie I was enthralled by the descriptions of smells, sights, and sounds. I was so into it in places it was like a movie and I practically smelled the protagonist's surroundings. Very intense.

A beautifully rendered, well-crafted, engrossing novel. Rarely do I enjoy fiction so much as in this page-turner.

My initial 4 star review cost the author one star for some bad editing in the last third of the book.
He responded that he fixed it, and as promised I am adding a star. 5/5.

Good work, Mr. Lealos.

Readers, buy with confidence.

M

10 of 11 people found the following review helpful.
Worth the time
By JJS Sr.
From the time I started reading this novel till the end I enjoyed it. Yes I might be a little rogue but I don't doubt anything about our country. The plot started off and ended with a surprise. I downloaded it to my Kindle and it was well worth the cost. Not to short and not to long.

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[P233.Ebook] Download PDF The DC Comics Encyclopedia: The Definitive Guide to the Characters of the DC Universe, by Scott Beatty, Phil Jimenez

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As a unique, one-volume encyclopedia of more than 1,000 characters created by DC Comics, this is the book that all comic book fans have been waiting for! Featuring some of DC's most creative artists and heroes and villains from the world famous to lesser known one-offs, this thrilling, one-of-a-kind guide has comic book history exploding off every page.

• Sales Rank: #68309 in Books
• Published on: 2004-10-04
• Released on: 2004-10-04
• Original language: English
• Number of items: 1
• Dimensions: 12.13" h x 1.04" w x 10.25" l, 6.00 pounds
• Binding: Hardcover
• 352 pages

From Booklist
This copiously illustrated encyclopedia chronicles more than 1,000 DC Comics characters from the 1930s to the present. Arranged alphabetically, each entry gives the first appearance, status (hero, villain, etc.), real name, occupation, height, weight, and eye and hair color of the superheroes or supervillains. Special abilities and superpowers are also listed along with ample cross-references to other comic characters or superleague affiliations, such as the L.E.G.I.O.N. cosmic peacekeeping force.

The biographical entries make fascinating reading in alternative history. For example, the Crimson Avenger served in a league called the Seven Soldiers of Victory during World War II. Afterward, he was sent backward in time. He came forward in time and discovered that he was struck with a terminal disease. After his death, an unknown woman purchased two guns that had belonged to him. These guns transformed her into Crimson Avenger II, who became an agent of vengeance and execution. Of course, famous characters such as Wonder Woman or Batman are included. But lesser-known characters, such as Superman's college flame, Lori Lemaris (a mermaid), are also listed.

The colorful design makes this book a pleasure to browse. Special two-page features, such as "Amazing Weapons" and "Romantic Moments," are interspersed with the biographies. Recommended for public libraries with active comic readership. Jack O'Gorman
Copyright © American Library Association. All rights reserved

Review
"... it's hard to top this encyclopedia." -- Winston-Salem Journal

"Fabulous artwork and pictures of more than 1,000 famous comic book characters fill this classic that will thrill all collectors." -- Detroit Free Press

Most helpful customer reviews

0 of 0 people found the following review helpful.
A classic expansive detailed overview of the heros & villiains in the dc universe which is an essential character reference
By Peppercorn
What can be said about this encyclopaedia that hasn't already been said? I had the previous 2004 edition I was thrilled to have that one, this new expanded encyclopaedia is spectacular. This book is exhaustive on referencing over one thousand DC characters, origins, significant events in DC mythology. It provides a definite order to the pandemonium of DC characters and history in a most visually acceptable way. The encyclopaedia focuses on teams, places, weapons, vehicles, battles and everything that is DC. Emphasised in more brand new pages are the icons of DC mythology like Batman, and Superman which have been around forever in that their are Rich in characters even of the most obscure and overlooked forgotten individuals. The art work is so legendary enviable that it,s beyond the norm of realistic in that all the characters seem to jump out of youi in the book in all directions. The cover is a masterpiece of expansion in that Alex Ross is the most artistically talented artist ever to have imagination and flair that go beyond the norm. This is a book for true DC aficionados that no true DC lover can be without it will become a collector's item because everything about it is fabulous. Not only does it supersede the 2004 edition but it also has an added 48 brand new pages in it with expanded detail on some characters of a more pronounced nature in it with updates and new storylines including the recent Infinite crisis story. This book will be even more successful than the previous one. An essential DC mythology and character reference of all the charcters good or bad in the dc universe.

5 of 5 people found the following review helpful.
Great DC Comics book!
By brandon1081
This is a very good book. If you are familiar with the Star Wars Visual Guides then you will love this book! Its unbelievable how many characters there are in this one. Though there may be heroes and heroines missing but only the hard-core and older fans of the DC Universe will notice. There is a small photo of John Constantine. The book does however have a large section of Swamp Thing! There are huge sections of Superman and Batman and most of their villains are present in great detail and write ups. For instance, Superman's villains like Doomsday, Lex Luthor, Bizarro, Sinestro, The Eradicator, and Darkseid all have good sections. Batman's villains like the Joker, Riddler, Mr. Freeze, Penguin, Catwoman, Poison Ivy, Bane, Two-Face, Scarecrow, Man-Bat, Killer Croc, Black Mask, and Ra's Al Ghul all have great sections as well! Also big sections of Wonder Woman, Aqua Man, the Martian Manhunter, Green Lantern, The Flash, Hawkman and the rest of the JLA. Many other shots of other groups as well! Great pictures of Powergirl, Supergirl, Batgirl, The Birds of Prey (Oracle, Black Canary, and the Huntress) have decent pictures and sections. People such as Alfred, Robin, Nightwing and other have good sections. Many simians such as Gorilla Grodd have good sections. There is a huge index at the end of the book to quickly find who you're looking for! The cover art by Alex Ross is unbeatable! The heroes and villains look like real human beings! I really dig the pictures of Supergirl, Batgirl, The Black Canary, and Catwoman! The book has so many, really neat pictures from the DC Universe all in color. If you are looking for a book that has most of DC's characters and information about them such as real names and what issue and year they first appeared in and more then I strongly recommend this book!

3 of 3 people found the following review helpful.
A fun reference
By S. M. Newman
I like this book. It includes an amazing number of characters from over 60 years of the DC universe. It's full of tons of great art and descriptions. The artwork all comes from previously published work unlike the old "Who's Who In the DC Universe" publications, where artists were hired to create new portraits of each character. In fact some of the artwork in this book comes straight from the early 1990's "Who's Who" series. It would have been nice to have seen original art for each character like that again, but the way it's done here works well enough. I'm sure the expense of commissioning over 1000 new portraits seemed ridiculous to the publisher, considering the treasure trove of existing art from which to choose.

One thing i don't like about the book is the fact that the artists' credits do not correspond to the artwork in any way. I don't mind the fact that the names are put in the back as they are instead of included with each image, but I would like to have seen page numbers next to the names at least. Anyway, this is a small criticism. Overall, it's a good book.

My only other comment is more of a fantasy. I really wish this were even more detailed. It would have been wonderful to have seen this made into a real encyclopedia set, with numerous volumes, much more detailed descriptions, and even more art. The set could be standardized in a way such that outdated volumes (for example, book 14/N-P) could be easily replaced with an updated version. A set like this could live on for decades. Oh well, maybe some day.

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