PDF Download Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved, by Tessa Stuart
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Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved, by Tessa Stuart
PDF Download Packed - The Food Entrepreneur's Guide: How to Get Noticed and How to be Loved, by Tessa Stuart
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Are you a food producer entrepreneur? Then this book is for you! How did the founders of innocent drinks, G’NOSH and MOMA! beat thousands of other fabulous food entrepreneurs to win a space on supermarket shelves? And once they were there, how did they win the battle to convince sceptical, time-strapped shoppers to try them over more established brands? Tessa Stuart knows how, because she helped them do it. In this practical, inspirational book, she draws on her 15 years in the food industry to reveal a tried and tested set of principles for getting you from idea, to a product on the shelf, and to being THE next household name. “Got a great food or drink product that no one knows about? Need to grow sales? This book will show you how to ROCK your pack’s on-shelf impact, to give your business the very best chance of being seen, heard, noticed and bought.” Charlotte Knight, founder and owner of G’NOSH Dips
- Sales Rank: #1105661 in Books
- Published on: 2013-04-08
- Original language: English
- Number of items: 1
- Dimensions: 8.00" h x .29" w x 5.00" l, .29 pounds
- Binding: Paperback
- 114 pages
About the Author
Tessa Stuart has worked with innocent drinks and many other young dynamic UK food companies to get them noticed and loved on shelf, bought and bought again. She genuinely likes wrapping up in her duvet coat and hanging out in the supermarket chilled aisle talking to shoppers about packaging and brands and choices. Find out more about Tessa, her food clients and her affordable consulting by the hour at www.tessastuart.co.uk
Most helpful customer reviews
0 of 0 people found the following review helpful.
Must-have for any food producer.
By Swati Biwal
This is a must-have book for any food producer. I bought this book during the 'branding' stages of my company. Having no experience or close network in the food industry, this book was my one point source of all the information needed for branding - from look of the brand, to describing your 'why', to loads of practical tips to consider in your packaging (listing both the dos and donts). The book is very easy to read and make notes and Tessa's experience in the food industry really reflects throughout the book.
0 of 0 people found the following review helpful.
Proven advice for food brands.
By Matthew T. Aaron
I read this book 3 months ago, and I still check my highlights from this book.
Tessa's approach is anthropological, meaning she prefers in-store observations to focus groups.
Her tips are very helpful for any Food Startup. A proven practitioner who has helped build large food brands in England, Tessa delivers the goods.
0 of 0 people found the following review helpful.
Not packed with helpful info
By Gene M.
I'm not a speed reader, but it took me half an hour to read this pamphlet. It's only "packed" with trite words and phrases that add nothing to help a food entrepreneur. There are better books that will explain, rather than toss out silly lines, such as "you only need as many customers as you can cope with."
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